Dyson Air Multiplier Brochure
A revolutionary new fan requires an innovative design
A revolutionary new fan requires an innovative design
Brochure design project for one of my 3rd year design classes. The brief covered initial research and establishment of target market, gathering body copy, and all the way through to final design.
The Air Multiplier is the new bladeless fan from Dyson. I felt that such a luxury product deserved a sophisticated design. The brochure would be placed in-store with the product. Each spread has sub headings that allow key points to be accessed easily without necessarily needing to read the whole paragraph. Close-ups of the fan are used as background images that provide a sense of movement across spreads.
The Air Multiplier is the new bladeless fan from Dyson. I felt that such a luxury product deserved a sophisticated design. The brochure would be placed in-store with the product. Each spread has sub headings that allow key points to be accessed easily without necessarily needing to read the whole paragraph. Close-ups of the fan are used as background images that provide a sense of movement across spreads.
